That's why, with the Superlists and other studies, we turn directly to producers and retailers to persuade them to make their products healthier and more sustainable.
Fortunately, in recent years, more and more parties understand the need to adapt our food system to a long-term sustainable model. Questionmark has been a major initiator in this movement since 2014.
However, there is still much to do before that transition is complete. That is why Questionmark continues to target the large food producers, supermarkets, farmers and smaller producers, the unfair and harmful cost calculations, price wars and other hidden interests.
This is our motivation.
To spur competition between companies through transparency, we:
We monitor the impact we have on producers - including farmers and factories - adjusting their supply chains and reformulating their products, supermarkets changing their assortments and marketing, companies in general becoming more transparent in their communication on health and sustainability, and certification schemes lifting their standards. Read more in our impact stories.