Questionmark is a non-profit research institute founded in 2013. We incentivise food manufacturers and retailers to compete on healthiness and sustainability, rather than on price alone. Creating radical transparency and engaging consumers are two constant pillars in our strategy to transform the status quo into a race to the top – and allow a new and sustainable food system to emerge.
To spur competition between companies through transparency, we:
We monitor the impact we have on producers - including farmers and factories - adjusting their supply chains and reformulating their products, supermarkets changing their assortments and marketing, companies in general becoming more transparent in their communication on health and sustainability, and certification schemes lifting their standards. Read more in our impact stories.
Questionmark is independent and politically impartial. Questionmark decides independently how to apply its research methodology and which companies and products to include. This means that donors, partner organizations, public authorities and other interested parties have no influence whatsoever on our research and product scores. In addition, our public annual report presents all our sources of funding and details of our spending. Questionmark’s subsidiary QM intelligence has the exclusive right to use the Questionmark database. Questionmark is not a quality certificate and does not issue any such certification.
Questionmark has a statutory board. The board appoints the directors and decides on the strategy of Questionmark, which is carried out by the team. Besides this, Questionmark has a scientific advisory board that advises on the research methodology and execution.