Superlist Green 2021

Which supermarkets make sustainable the easiest choice?

For the next six months, Superlist will focus on the theme of environment. For Superlist Green we again investigate the eight largest Dutch supermarkets. This time we look (among other things) to the extent to which supermarkets set goals for reducing the sale of animal proteins, making vegetable products the easiest choice, choosing products from nature-friendly agriculture, encouraging the sale of seasonal vegetables and fruits and be transparent into the packaging used.

The topics the research will focus on are:

Protein transition

The average West-European diet contains a relatively large amount of animal protein. This takes a large amount on the environmental space. The national Climate Agreement states that by 2030, a maximum of 40% of the proteins we eat in the Netherlands can come from animal sources. Supermarkets have explicitly been given their own role in this Climate Agreement.

Circular agriculture

The current farming methods are a threat to valuable nature, the climate and the environment worldwide. The use of fertilizer, pesticide and deforestation – especially for the production of palm oil and soya in animal feed – is a huge challenge for our natural habitat.

Sustainable packaging

Food packaging contributes greatly to pollution and climate change. Over the past 50 years, the use of plastics has increased twentyfold worldwide. This has major implications for our environment and the climate.

Sustainable fishing

Irresponsible fishing leads to bycatch, pollution and population exhaustion. The cultivation of fish also creates considerable problems for the environment, including through the use of unsustainable fish feed.


For Superlist Green we work together with Natuur & Milieu, Natuurmonumenten en Mighty Earth.

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Superlist Green is the second study in a series of four Superlists. If you want to stay informed, follow us on LinkedIn or Facebook.

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