50,000 consumers per month use Questionmark

Apr 26, 2018

Every month, 50,000 people find information through Questionmark. With this information they can make conscious choices in the supermarket and make clear to producers that healthy and sustainable products are important for them.

Our vision

We see that the current economic system provides such a great deal of attention to profit and growth that people in weaker positions, nature, animals and health are increasingly being oppressed. We believe that this race to the bottom, in which companies play a leading role, can be converted to a race to the top. By involving consumers, we stimulate this race to the top.

Simple and accessible

To make good choices, it is important that the information about sustainability and health is easy to understand. And that it is accessible to everyone. Questionmark is the only party that brings four sustainability themes together and that aims to convert all research and information into normal language that everyone understands. That is why, for example, we are translating the Wheel of Five of the Dutch Nutrition Center to individual brands and to a simple score. For example: how healthy is the peanut butter of my brand ? Fair. And that is because there is added salt in it. That is clear for everyone.

Constantly in development

Questionmark is always developing. We are in daily contact with all parties involved in sustainable and healthy food and together with them we make the race-to-the-top a reality. When Questionmark started in 2014, we were the first with an app for the supermarket where you could look up sustainability information of tens of thousands of products. In 2016, we were the first to ad 'health' as theme to the sustainability information. Later that year, the shopping list app Check-it was added, which made it even easier to look up the information as soon as you create your shopping list. In 2017 we started ranking products per category. Making it possible for companies to improve their products and set new ambitions. In 2018 we improved our methodology and rankings in reflecting sustainability beyond certification. In 2019 we published a preliminary benchmark on supermarkets. Showing the need for supermarkets to take responsibility in how they influence consumers in choosing healthy and sustainable products. Questionmark is always on the move to realize its mission, a more sustainable and healthier food system.

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Mission of Questionmark