Tomato soup guide gives rise to healthier products
Jul 2, 2019
13 of 35 tomato soup products that were listed in the tomato soup guide were improved in terms of added sugar and salt within 1 year. The first Tomato soup guide led Struijk to issue a public response: “The tomato soup guide gave us food for thought and we will be exploring whether our main dish soup products can do without added sugar.”
A year later, the second tomato soup guide demonstrated that 13 soup brands had reduced the added sugar and/or salt content of their soup, including Struijk.