The responsibility for preventing overfishing of wild fish and environmental pollution in the cultivation of fish seems to be felt in all supermarkets. However, many supermarkets do not yet take full responsibility and also offer fish products without a quality mark. This way they often place the choice of sustainable fish products on the consumer.
Later this year Superlist will also be launched in England and next year in Sweden. The method for Superlist UK and Sweden is coordinated with the international research institute World Benchmark Alliance. In both countries, Questionmark will work together with local civil society organizations that are active on the themes of food, health and sustainability.