Oct 13, 2022
While a supermarket cannot make its customers healthier, they influence the choices that a customer makes through their assortment, promotions, and shop design. Superlist Health 2022 shows the extent to which supermarkets encourage a healthy food pattern. In addition, we see whether supermarkets are making progress, because we compared the results to Superlist Health 2020. The supermarkets that were researched are: Albert Heijn, Jumbo, Lidl, Aldi, Plus, Dirk, Coop en Ekoplaza.
Supermarkets are doing little to make healthy eating easy. Promotions, assortment and shop design make unhealthy choices appealing. Measures to encourage the healthy choice are largely absent or not able to be judged, both in practice and in policy. These are the conclusions of Superlist Health 2022. The conclusion is also that supermarkets are not making progress because the outcome is similar to two years ago; only Ekoplaza and Lidl have implemented substantial improvements.
This research was initiated and executed by Questionmark in collaboration with the Alliance Nutrition for a Healthy Generation. This alliance is founded by the Diabetes Foundation, the Heart Foundation, the Stomach, Liver and Bowel Foundation, and the Kidney Foundation, in collaboration with the municipality of Amsterdam, JOGG and UNICEF Nederland .
This Superlist was funded by Doen Foundation, Questionmark Foundation, Noaber Foundation and the Alliance Nutrition for a Healthy Generation.