Plant based food

How does the supermarket stimulates a more plant-based diet?

The amount of plant-based food in supermarkets is growing, but meat remains the standard. Ready-to-eat meals almost always contain meat and meat dominates in supermarket promotions, even in the 'Week without Meat'. The range of meat substitutes is growing, but this is not being followed by a decrease in the amount of meat. Supermarkets have committed themselves through the Climate Agreement to a decrease in animal protein consumption (including meat) and an increase in vegetable proteins. However, none of the supermarkets has tangible objectives in this area. 

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Press release

Dutch supermarkets do not meet their sustainability commitments

Superlist Green is the first research into the sustainability of Dutch supermarkets that shows to what extent supermarkets support and encourage a diet that is good for the environment and nature. Read the full press release here.

Superlist goes international

Later this year Superlist will also be launched in England and next year in Sweden. The method for Superlist UK and Sweden is coordinated with the international research institute World Benchmark Alliance. In both countries, Questionmark will work together with local civil society organizations that are active on the themes of food, health and sustainability.