The amount of plant-based food in supermarkets is growing, but meat remains the standard. Ready-to-eat meals almost always contain meat and meat dominates in supermarket promotions, even in the 'Week without Meat'. The range of meat substitutes is growing, but this is not being followed by a decrease in the amount of meat. Supermarkets have committed themselves through the Climate Agreement to a decrease in animal protein consumption (including meat) and an increase in vegetable proteins. However, none of the supermarkets has tangible objectives in this area.
Later this year Superlist will also be launched in England and next year in Sweden. The method for Superlist UK and Sweden is coordinated with the international research institute World Benchmark Alliance. In both countries, Questionmark will work together with local civil society organizations that are active on the themes of food, health and sustainability.