In their shop, supermarkets delegate social responsibility for sustainable agriculture mainly to their customers. This despite the agreement that supermarkets would make an effort to give biodiversity a more prominent place in their labelling systems, standards and certification they use.
Later this year Superlist will also be launched in England and next year in Sweden. The method for Superlist UK and Sweden is coordinated with the international research institute World Benchmark Alliance. In both countries, Questionmark will work together with local civil society organizations that are active on the themes of food, health and sustainability.