Vacature

5 jun. 2020

Lid Bestuur - Profiel Marketing & Corporate Communication (onbezoldigd)

Questionmark

Questionmark is a non-profit organisation. We are driven by the problem that our food nowadays is a key driver in the rise in lifestyle-related diseases and, the way it is produced is a driver for environmental degradation, global inequality, human rights violations and animal abuse. Since our foundation in 2013, we have proved that we can directly influence manufacturers to make their products healthier and more sustainable. For the next few years our strategy is aimed at accelerating the growth of healthy and sustainable food on offer in supermarkets.

Our strategy is based on three pillars. First, we collect and analyse data - for which we develop our own software. In our database we keep track of all food products on offer in supermarkets - updated on a monthly basis. Second, we publish benchmarks on food products, supermarkets and the food industry and make these publicly available. We make our publications useful for companies, ngo’s, journalists, politicians and consumers. Third, we provide bespoke analysis for ngo’s, food manufacturers, supermarkets and governments that use this data in line with our mission.

The team

Questionmark is governed by a Non Executive Board. Board meetings are held four times a year. In between board members can choose to individually support the CEO with their specific expertise and network.

Day to day management is delegated to the CEO. The CEO leads the operational team of approximately 6 people. Consisting of researchers, software developers and a communication specialist. 

Vacancy in Non-executive Board 

Questionmark seeks a marketing and communications specialist to join the Non Executive Board. The role is to work with the CEO to create awareness, promote Questionmark and guide the development of a marketing strategy. 

Responsibilities

  • To generate interest in the mission of Questionmark
  • To suggest ways in which to market Questionmark
  • To help the creation of integrated marketing & communications strategies and tactics.
  • To guide PR and media outreach to raise awareness of Questionmark
  • Monitor and work with CEO on content (multi-media and editorial) for websites, social media, email marketing, and promotional materials including:
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  • To help to generate a target list of stakeholders for communication efforts
  • To find pro-bono firms for Questionmark that can help with marketing
  • To ensure consistent branding & design of collateral & promotional materials

Approximate Hours per Month

5 hours per month 

Qualifications

Ideal candidates will have the following qualifications:

  • Demonstrated success in marketing and communications, with specific interest in brand development/ reputation building and public relations for startups 
  • A commitment to and understanding of Questionmark’s mission
  • Extensive experience and knowledge on food industry, sustainability or nutrition issues
  • Ability to think strategically and evaluate potential marketing opportunities for Questionmark

Contact

CV’s or questions can be send to Charlotte Linnebank - charlotte@thequestionmark.org

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