Questionmark is an independent think tank. Our mission is to make the food environment support a healthy, sustainable, fair and animal-friendly food system.
We conduct pioneering, data-driven and action-oriented research. We provide advice - for policy development and practical business conduct. Our work is mostly unsolicited.
We target, connect and partner with industries, governments, civil society, media and scientists across European countries.Donate now
Our way of working
Action-oriented and pioneering research and advice to develop and disseminate solutions for a future proof food system.
From farm to fork and from personal health to planetary ecosystems, from human rights to animal welfare.
We help decision makers in and around the European food sector understand the urgent challenges the food system faces and develop and disseminate new solutions.
We follow the ‘system approach’, which means we consider all the elements in the food system and how they influence each other.
With our programmes we
- Improve transparency by uncovering the workings of the food system
- Stimulate a race to the top by pointing out both the accelerators and late-adopters of change
- Leverage power, by focusing on well organised and therefore influential actors in the system
- Transform consumption patterns and production methods throughout Europe
Levers for change
Our programmes focus on leveraging the power of retail and advertising. They have great potential to stimulate healthy, sustainable, just and animal friendly production and consumption of food.
In Europe, 70% of the food we buy comes from supermarkets. At the same time only a handful of supermarkets per country are situated between food producers and consumers. This makes supermarkets a powerful lever to transform eating patterns and food production methods.
Advertising encourages people to consume unhealthy and unsustainable food. But responsible advertising can positively influence consumption norms and contribute to healthy and sustainable consumption.
Our core values
European supermarkets in our scope
European civil society partners
Head of Operations
Head of Research
Project manager & senior researcher
Head of Technology
Public@stake - Founder
Voeding Leeft - Director Data and Healthcare relationships
DRK Foundation - Managing Director
Independent consultant, Wetlands International - board member
Non-Exec Director and Advisor on Strategy and Transformations
Governance & Integrity - sr advisor, BRAC International - Supervisory board
Our scientific council advises us on research methodologies to ensure our research adheres to scientific standards
Vrije Universiteit Amsterdam
Our retail council provides us with insights on the functioning of the retail industry
Retail Consultant & Auteur
Strategy, Innovation, Digital innovation
Interimmanager retail, Partner Blijplantje, WfK - Raad van Advies
Sociaal Economische Raad - Beleidsadviseur, Open Supply Hub - bestuurslid, Retail CSR Consultancy
NHL Stenden - Docent Retailmanagement, Retail coach & trainer
SDK Retail Advies - Directeur
Governance and financials
Our independent projects are funded by donations from philanthropic funds and civil society partners. We occassionally deliver data and research services on commission, when it aligns with our mission.
Accountability for our governance and finances can be found in our annual reports.
We have an integrity policy in order to avoid conflicts of interest and adverse incentives.Annual reports