Protein transition
A movement to more plant-based proteins for everyone
Protein consumption, and particularly animal protein consumption, is too high. The production and consumption of animal proteins comes at great environmental and health cost. In a future proof food system, the production and consumption of animal proteins shifts more from animal to plant-based proteins. This programme aims to reduce the sale of animal products in supermarkets in order to encourage the protein transition.
Projects
Find all our projects in the programme protein transition
Monitor protein transition 2023
A harmonised method to monitor the protein transition in supermarkets
Sector agreement protein transition 2024
A collective movement to encourage more plant-based consumption
News
Reclamefolders in de Week Zonder Vlees en Zuivel
Reclamefolders in de Week Zonder Vlees en Zuivel
Plantaardige producten voor het eerst goedkoper dan dierlijke varianten
Plantaardige producten voor het eerst goedkoper dan dierlijke varianten
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