Protein transition

A movement to more plant-based proteins for everyone

Protein consumption, and particularly animal protein consumption, is too high. The production and consumption  of animal proteins comes at great environmental and health cost. In a future proof food system, the production and consumption of animal proteins shifts more from animal to plant-based proteins. This programme aims to reduce the sale of animal products in supermarkets in order to encourage the protein transition.

Projects

Find all our projects in the programme protein transition

Logo Ei-weet monitor
Monitor protein transition 2023

A harmonised method to monitor the protein transition in supermarkets

Sector agreement protein transition 2024

A collective movement to encourage more plant-based consumption

Price differences meat and meat substitutes

How affordable are plant-based meat substitutes?

News

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news
Plantaardige producten voor het eerst goedkoper dan dierlijke varianten

Plantaardige producten voor het eerst goedkoper dan dierlijke varianten

a month ago
development
Amsterdam endorses plant-based treaty

Amsterdam endorses Plant-Based Treaty

a month ago
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news
In de winkel is plantaardig nu goedkoper dan vlees

In de winkel is plantaardig nu goedkoper dan vlees

a month ago
De Telegraaf logo
news
Plantaardige vervanger is vaak goedkoper dan vlees

Plantaardige vervanger is vaak goedkoper dan vlees

a month ago

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