Protein transition

A movement to more plant-based proteins for everyone

Protein consumption, and particularly animal protein consumption, is too high. The production and consumption  of animal proteins comes at great environmental and health cost. In a future proof food system, the production and consumption of animal proteins shifts more from animal to plant-based proteins. This programme aims to reduce the sale of animal products in supermarkets in order to encourage the protein transition.

Projects

Find all our projects in the programme protein transition

project
Sector agreement protein transition

A collective movement to encourage more plant-based consumption

Meat in supermarket shelf supermarket
project
Benchmark Protein Transition

What measures are supermarkets taking to achieve protein transition targets?

Logo Ei-weet monitor
project
Monitor protein transition 2023

A harmonised method to monitor the protein transition in supermarkets

project
Price differences meat and meat substitutes

How affordable are plant-based meat substitutes?

Independent by design

Our research runs on independent funding: donations from philanthropic funds, civil society partners, and people like you who believe the food system can change. Your support keeps us asking the right questions.

Partner with us

We collaborate with mission-driven organisations and sector partners who want to accelerate change in the food system. Interested in joining forces? We'd love to hear from you.