Protein transition

A movement to more plant-based proteins for everyone

Protein consumption, and particularly animal protein consumption, is too high. The production and consumption  of animal proteins comes at great environmental and health cost. In a future proof food system, the production and consumption of animal proteins shifts more from animal to plant-based proteins. This programme aims to reduce the sale of animal products  in supermarkets in order to encourage the protein transition.


Find all our projects in the programme protein transition

Logo Ei-weet monitor

Monitor protein transition 2023

A harmonised method to monitor the protein transition in supermarkets

Industry agreement protein transition 2024

A collective movement to encourage more plant-based consumption

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