A comparison between Dutch supermarkets' efforts on environmental sustainability.
The transformation of the food system is in full swing. Our work contributes to this by encouraging companies into a race to the top, providing media with newsworthy facts that feed the public debate, supporting scientists to carry out impactful research, helping to substantiate campaigns by civil society organisations, providing politicians with arguments for debate and advising governments on the development of regulations.
The food environment is very decisive for the demand side of our food system. It is shaped primarily by food retailers and advertisers. Therefore our programmes aim to leverage the power of food retail, promotion and advertising to stimulate a healthy, sustainable, fair and animal-friendly food system