Independent think tank for a healthy, sustainable, and fair food system

Through fact-based research, progressive debate and strategic collaboration, we leverage the power of food retailers, brands, and governments to drive change. Questionmark is funded by philanthropic donations.

Who are we? Latest: Superlist Social 2026

What we do

We envision a world with a liveable climate, thriving biodiversity, a fair society, and good health for all. Realising this vision requires reversing persistent negative trends rooted in today’s food system. Within this system, food retail chains are the most influential actors. We follow three pathways that lead to change:

Competition

By benchmarking Europe’s largest food retailers we spark competition

Collaboration

We bring together retailers, suppliers and market authorities to establish sector agreements.

Institutionalisation

We advocate for a level playing field through legislation and for government monitoring retailers.

Our recent impact

Through our work, supermarkets, governments, and others contribute to a healthier, more sustainable and fair food system. Take a look at our most recent impact below.

Our scope

We collaborate closely with local civil society partners in France, Germany, the Netherlands, Poland, Spain, and the UK. This encompasses the largest retailers that hold the majority of the market share and thereby the greatest influence.

Latest work

publication
Superlist Social 2026

Belgian and Dutch supermarkets fall short on ensuring fair pay for workers and farmers

publication
Superlist Environment Europe 2026

Promising roadmaps, but no strong emission reductions

policy brief
Policy brief: Organic in the Supermarket

How can supermarkets contribute to the growth of organic farming?

Partners

Our research and advice serves to substantiate campaigns and advocacy of a wide variety of civil society organisations. These collaborations play a key role in dissemination of our work.

Support our work

Questionmark is an independent think tank, funded through philanthropic donations. We welcome funders and partners who want to help accelerate positive change by influencing retailers and governments across Europe. Get in touch to explore opportunities to collaborate, or simply donate now.