Support our work
Help us contribute to a healthy, sustainable, and fair food system
Supermarkets shape what ends up on your plate more than you might think. What's on the shelves, what's on promotion, what's not there at all: it all comes down to choices retailers make. Questionmark is an independent non-profit organisation, based in Amsterdam, that monitors these choices and pushes for better ones. Our work activates Europe's most powerful food retailers to do better: for our climate and nature, on fair pay, and healthier food. We have no commercial interests. No shareholders, no advertisers. Just evidence-based work that moves the needle.
Why our work matters
We focus on three questions: is there a balance of healthy food, is it produced responsibly, and are the people behind it paid fairly? Earlier this year, our research found that most baby food sold in Dutch supermarkets is unhealthy, a finding picked up by media outlets nationwide. That is the kind of insight we exist to share. But we don't stop at sharing these issues: our research into organic dairy led Albert Heijn to ask its supplier to actively recruit organic farmers, and motivated Farm Dairy to start processing organic milk.
Findings and outcomes like this don't happen by chance. They happen because people like you choose to fund them.
Why your support matters
Unhealthy food contributes to 8.1% of the disease burden in the Netherlands, causes 12,900 deaths a year, and costs society €6 billion in healthcare spending (source: RIVM). This isn't abstract. It plays every day on the supermarket shelves, where most food choices actually are made.
Your donation funds insights that get used: it brings retailers, suppliers, and regulators to the same table, gets cited in public and political debate, and shape policy advice to governments across nine European countries.
Questionmark's Superlist Health 2024 research shows that 83% of supermarket deals are still unhealthy, while 70% of what Dutch people eat and drink comes from the supermarket. More than 70% of Dutch citizens think it's important for supermarkets to offer healthier choices. Your donation funds all our efforts to closing these kind of gaps, turning public demand into something that supermarkets cannot ignore.
Tax benefit: Questionmark is an ANBI-certified foundation, meaning your donation is tax-deductible in the Netherlands.
What your donation funds:
- Keeps our researchers focussing on what's really happening in the supermarket system
- Comparing supermarkets side by side, so they push each other to do better
- Creating the reports that get read in parliament and by supermarkets, not just on LinkedIn
- Bringing retailers, suppliers, and regulators together to move on shared problems
- Involving our government, so progress doesn't remain optional
- Guarantees our independence from the retailers we investigate
Make your contribution
Give what you can. Even a small donations creates the funding that let us commit to bigger projects.
Thank you for making this possible together.