Market for Sustainable Agriculture
How do supermarkets encourage the demand for food that is sustainably produced?
How can we ensure that 15% of Dutch agriculture is organic by 2030? Achieving this goal requires action from all players in the food value chain: farmers, manufacturers, A-brands, supermarkets, and the government.
But who should take which role? Our program Market for Sustainable Agriculture seeks to answer this question.
Within this program, we place a special focus on supermarkets and A-brands—the crucial link between food production and what ends up in consumers’ shopping baskets. As gatekeepers, they have the power to set environmental standards for their product offerings and shape what gets promoted.
For a more sustainable food system, production must become more sustainable. That’s why our Market for Sustainable Agriculture program advocates for goal-setting at retailers and A-brands, fosters a movement with key industry figures, and ignites a race to the top in sustainable retail.
Projects
Benchmark Bio 2026
Which efforts do Dutch supermarkets make to encourage increase the sales of organic food?
Organic dairy and produce in the supermarket
Contributing to more organic agriculture through produce and dairy in the supermarket
Premium brands in the organic market
Which premium brands can contribute first to the Dutch Ministry of Agriculture's Action Plan "Growth of organic production and consumption"?
Benchmark Bio 2025
Which efforts do Dutch supermarkets make to encourage increase the sales of organic food?
News
Manager collaboration Harald Lek (Questionmark) on organic dairy: 'farmers in transition have something to choose from'
Boerderij
Seminar Bio
Hoe zorgen we er samen voor dat in 2030 15% van de Nederlandse landbouwgrond biologisch is?