Market for Sustainable Agriculture

How do supermarkets encourage the demand for food that is sustainably produced?

Supermarkets are a funnel between the food that is produced and the food that their customers place in their shopping baskets. As gatekeepers, they can  determine the environmental standards for the food in their product range and how to promote them.  To make the food system more sustainable, food needs to be more sustainably produced. Demand for Sustainable Agriculture aims to advocate for objectives, build a movement with key figures in the system and ignite the race to the top in retail.


Benchmark Organic 2024

Which efforts do Dutch supermarkets make to encourage increase the sales of organic food?

Organic farming in the supermarket

Pricing of organic products

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