Market for Sustainable Agriculture
Growing the market demand for food that is sustainably produced
Current agricultural practices are pushing climate, water, biodiversity and health to its limits. The way forward requires more sustainable agriculture in various forms. Organic agriculture, without the use of artificial fertilizers and chemical pesticides, is one of the solutions as the only measurable, legally defined, cross border certification with a sustainable business model.
The European Union and the Netherlands recognise organic agriculture as one of the solutions and have set targets to grow organic agriculture by 2030. To unlock this transition, a balanced growth is required in the market supply and demand for organic raw materials and products. Achieving this goal requires action from all players in the food value chain: farmers, manufacturers, A-brands, supermarkets, and the government.
Within our program Market for Sustainable Agriculture, we place a special focus on the market demand for sustainable products. Supermarkets and A-brands as the crucial link between food production and what ends up in consumers’ shopping baskets are the driving force of market demand.
Projects
Benchmark Bio 2026
Which efforts do Dutch supermarkets make to encourage increase the sales of organic food?
Organic dairy and produce in the supermarket
Contributing to more organic agriculture through produce and dairy in the supermarket
Premium brands in the organic market
Which premium brands can contribute first to the Dutch Ministry of Agriculture's Action Plan "Growth of organic production and consumption"?
Benchmark Bio 2025
Which efforts do Dutch supermarkets make to encourage increase the sales of organic food?
News
"We hebben elkaar nodig om de versnelling te realiseren"
Werkconferentie Actieplan Biologisch
