Our programmes focus on leveraging the power of two sectors which are very influential in the food system: retail and advertising. They have great potential to stimulate healthy, sustainable, fair and animal-friendly production and consumption of food.


Responsible retail for a healthy, sustainable, fair and animal-friendly food system

Food advertising

Food advertising that makes healthy and sustainable food the accessible and affordable choice

Responsible Pricing

Do retail prices drive healthy and sustainable food production and consumption

Protein transition

A movement to more plant-based proteins for everyone

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