Our programmes focus on leveraging the power of two sectors which are very influential in the food system: retail and advertising. They have great potential to stimulate healthy, sustainable, fair and animal-friendly production and consumption of food.


Responsible retail for a healthy, sustainable, fair and animal-friendly food system

Responsible promotion

Food advertising that makes healthy and sustainable food the accessible and affordable choice

Protein transition

A movement to more plant-based proteins for everyone

Market for sustainable agriculture

A market that encourages the demand for food that is sustainably produced

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