Superlist Health Sweden 2022
Do Swedish supermarkets make healthy food the easy choice?
This Superlist Health researches the role Sweden’s largest supermarkets play in creating a healthy food environment. This role is assessed based on the share and type of promotions specifically aimed at unhealthy food.
The supermarkets with the largest market share are researched: Coop, Hemköp, ICA and Willys.
Sweden
open
2022
![The share of unhealthy promotions for each of the four supermarkets in Superlist Health Sweden 2022](https://images.prismic.io/thequestionmark2/08a90120-69fb-458d-b209-145da204441a_Graph+SL+SE+Health+2022.jpeg?auto=compress%2Cformat&fit=max&w=3840)
Swedish Supermarkets encourage unhealthy consumption through multi-buy promotions
Nearly half of online food promotions were for unhealthy food products (food products high in fat, sugar and salt). 80% of unhealthy promotions are offered as multi-buys (but one get one free, 3 for 50 kf), which gives consumers an incentive to purchase multiple products.
Publications
report
Superlist Health Sweden 2022
Swedish Supermarkets and the Promotion of Unhealthy Food
6 December 2022
Partners
![Logo Reformaten](https://images.prismic.io/thequestionmark2/6188cfd8-3193-410f-92f5-3d67ff0f7088_Reformaten+logo.png?auto=compress%2Cformat&fit=max&w=3840)
Partner
![Logo Svenska Postkodstiftelsen](https://images.prismic.io/thequestionmark2/af6d3800-3541-4d11-ba93-bc1e68e2e57d_Logo+swedish+postcode+foundation.png?auto=compress%2Cformat&fit=max&w=3840)
Funding
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