Superlist Health Sweden 2022

Do Swedish supermarkets make healthy food the easy choice?

This Superlist Health researches the role Sweden’s largest supermarkets play in creating a healthy food environment. This role is assessed based on the share and type of promotions specifically aimed at unhealthy food.

The supermarkets with the largest market share are researched: Coop, Hemköp, ICA and Willys.

Sweden
open
2022
The share of unhealthy promotions for each of the four supermarkets in Superlist Health Sweden 2022

Swedish Supermarkets encourage unhealthy consumption through multi-buy promotions

Nearly half of online food promotions were for unhealthy food products (food products high in fat, sugar and salt). 80% of unhealthy promotions are offered as multi-buys (but one get one free, 3 for 50 kf), which gives consumers an incentive to purchase multiple products.

Publications

document
report
Superlist Health Sweden 2022
Swedish Supermarkets and the Promotion of Unhealthy Food
document
summary
Summary Superlist Health Sweden 2022
22 November 2022
document
research-method
Superlist Research Framework (version 1.2)

Partners

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Partner

Logo Svenska Postkodstiftelsen

Funding

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