Yogurt: how affordable are the healthiest options?

• The majority (52%) of the yoghurts contain half of a 7-10 year olds daily sugar allowance
• All supermarkets offer lower sugar options, but they are not as cheap as the high sugar options
• There is a ‘danger zone’ of yogurts that while low cost (<£1), are also extremely high in sugar
• The average price of the unsweetened, plain yoghurts is £0.82, higher than the average price for all other yogurts of £0.62.

The healthiest yogurts are not the most affordable yogurts.

We want to see:

• Low cost, unsweetened yogurts become more readily available
• A shift towards a higher proportion of lower sugar yogurts in the category overall