Benchmark Bio 2026

Which efforts do Dutch supermarkets make to encourage increase the sales of organic food?

The current form of agriculture in Europe is unsustainable; emissions of greenhouse gases, ammonia, particulate matter, and pesticides have significant harmful impacts on the climate, water, and biodiversity. Agriculture must modernise to better protect ecological boundaries. A key component of this modernisation is the EU’s objective to increase the organic farmland to 25% by 2030. The Dutch government has translated this into an ambition of 15% organic farmland in the Netherlands. Currently, this stands at approximately 4%.

To achieve this, it is crucial that the demand for organic agricultural products grows. Increasing demand helps both the industry and farmers to invest in the transition.

The Benchmark Bio is an interim assessment within the Superlist program, focusing exclusively on the topic of organic. In this project, Questionmark compares the largest Dutch supermarkets on their efforts to stimulate the sale of organic products.