Rewe Group set a plant-based target for its assortment! 🎯

Europe's second-largest supermarket chain published a target last week to increase the share of plant-based proteins in their sales by 

6% over the next 10 years - from 54% in 2024 to 60% in 2035 🚀.

This announcement comes 3 months after meeting with the biggest German retailers at the symposium for #Superlist Environment Germany and right in the middle of our data collection for Superlist Environment Europe. We look forward to seeing how this reflects in the ranking of 27 European supermarkets on their climate plans and protein shift strategies 👀.