Superlist

In Western Europe, nine out of ten people visit supermarkets on a weekly basis, giving these companies significant influence over consumer choices. Product assortment, price, promotions, shop layout, and even the recommended recipes within store magazines, all greatly influence consumer behaviour.

This programme called Superlist supports supermarkets in stepping up and shifting their strategies and actions towards buying and selling healthy and sustainably produced food.

Superlist is a multi-year international research programme that compares supermarkets' efforts towards a healthy, sustainable, just and animal-friendly food consumption and production. It provides practical recommendations for improvement.

Superlist compares supermarkets every two years on the impact areas health, environment, human rights and animal welfare based on their policy, assortment, promotions and shop design.