Premium brands in the organic market

Which premium brands can contribute first to the Dutch Ministry of Agriculture's Action Plan "Growth of organic production and consumption"?

The Dutch Ministry of Agriculture has the ambition to achieve 15% organic farmland in the Netherlands by 2030. Premium brands can play a major role in reaching that goal, but their role is currently still underexposed. The Ministry wants to call on premium brands to source more from Dutch organic agriculture. There are many hundreds of brands available in the Dutch market. A crucial first step, therefore, is to map out which brands are best suited to be approached.

🇳🇱 Netherlands
Finished
March - June 2025

Project partners

Rijksdienst voor Ondernemend Nederland

Funding

Project timeline