Organic dairy and produce in the supermarket

Contributing to more organic agriculture through produce and dairy in the supermarket

Questionmark is committed to contributing to the national target of 15% organic agricultural land by 2030. By encouraging supermarket chains and producers to set targets for organic sales overall, and specifically for high-impact subcategories such as dairy and fresh produce (fruit and vegetables).

In addition, Questionmark engages in dialogue with supermarkets about concrete steps in their assortments and business operations to achieve these targets, and facilitates collective action within the supermarket sector to help move the industry forward.