Price differences meat and meat substitutes

How affordable are plant-based meat substitutes?

Questionmark researched the price differences between meat and meat substitutes in Dutch and Belgian supermarkets. To encourage the protein transition, meat substitutes should be affordable and comparable in price to meat counterparts. The prices of meat and meat substitutes are compared in the largest supermarkets.

Netherlands
open
2022

Latest findings

The Dutch consumer looking to save money is better off filling their shopping basket with plant-based rather than animal based products. Two years ago, a plant-based shopping basket was still more expensive than a basket filled with comparable animal food products. Now the consumer can save up to 20% by replacing animal with plant-based products.

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Publications

document
report
The Netherlands: Price differences between animal and plant-based products in the supermarket
The development of price differences between animal and plant-based since 2022
document
report
Belgium: Price differences between meat and meat substitutes in Belgian supermarkets
How affordable is plant-based food?
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report
The Netherlands: An update on price differences between meat and meat substitutes
How affordable is plant-based food?
document
report
The Netherlands: Price differences meat and meat substitutes
How affordable is plant-based food?

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Partners

Proveg Nederland

Partner Nederland

Eva Zvw

Partner Belgium