Healthy start? The range of food products for children in supermarkets.
Parents who try to make healthy choices for their babies and young children in supermarkets are often misled or face challenges. What children eat at a young age has a major impact on their taste development and long-term health. Supermarkets play a crucial role in this, as almost all food and drinks consumed by children are purchased there. So the question is: to what extent do Dutch supermarkets support children in eating healthy?
FinishedSummary
Research by Questionmark, commissioned by GGD Amsterdam shows that most baby and children’s food products in Dutch supermarkets are unhealthy, including items such as fruit pouches, baby porridge, children’s desserts, and breakfast cereals.
This research in 2025 follows earlier research conducted in partnership with UNICEF in 2020 (“De Verleiding naar (on)gezond”), which already showed that the majority of food products in Dutch supermarkets do not comply with the Dutch dietary guidelines (Richtlijnen Schijf van Vijf).
Nederlandse supermarkt grotendeels ongezond voor kinderen
Onderzoek: fruitpotjes en babypap grotendeels ongezond en alle kinderontbijtgranen ongezond
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