Protein transition

Lidl legt vegetarische producten direct naast vlees om vleeseter te verleiden

Vlees- en zuivelsector krijgen 71 keer meer overheidsgeld dan alternatieven

Prijskloof tussen plantaardige producten en hun dierlijke tegenhangers wordt steeds kleiner

Our programmes focus on leveraging the power of two sectors which are very influential in the food system: retail and advertising. 

Programmes to leverage the power of two sectors which are very influential in the food system: retail and advertising.

Programmes

Are the healthiest food products for children also the most affordable food products?

In the face of rising food prices and food insecurity, supermarkets should have a set of actions in place to ensure healthy affordable food is available to all children. Questionmark partnered with the Food Foundation to research whether the healthiest food products also the most affordable food products?

In the coming year, the prices of several staple food products will be compared on the affordability of healthy products. Ideally, the cheapest products would be those with the best high profile: low in sugar and low in price. In addition, healthy products are abundant in multibuy promotions.

What do we know about the price structure of food?

A fair price for food

The affordability of food is suddenly a key topic in public and political debate after years of relatively stable food prices. The intransparency of how prices are established in the food chain complicates the matter. With this project, we give insight in how we can keep food affordable, how to distribute money in the chain and what is needed to ensure food producers can earn a fair living. We focus specifically on the price structure of food at the end of the chain, mostly within the supermarket. 

A harmonised method to monitor the protein transition in supermarkets

Monitor protein transition

A harmonised method to monitor the protein transition in Dutch supermarkets

What measures are supermarkets taking to achieve protein transition targets?

How do Dutch supermarkets help accelerate the protein transition?

Benchmark Protein Transition


The protein transition is developing rapidly and is high on the agendas of supermarkets, government and civil society. Supermarkets have taken an important step by setting targets on the sale of plant-based and animal proteins. 


To monitor retailer’s developments, this project launches an intermediary measurement between bi-annual Superlist Green publications. This benchmark wil monitor what supermarkets are doing individually to realise the targets they have set.

Consultation period methodology

Publication methodology

Data collection period

Publication report

UK Retail Food Promotions

Questionmark researched the health and sustainability of food promotions in the UK. This is a collaboration with the Food Foundation for their flagship reports on the food system in the UK

All news

Cereal: how affordable are the healthiest options?

Protein transition

Lidl legt vegetarische producten direct naast vlees om vleeseter te verleiden

Vlees- en zuivelsector krijgen 71 keer meer overheidsgeld dan alternatieven

Prijskloof tussen plantaardige producten en hun dierlijke tegenhangers wordt steeds kleiner

Lidl doet vlees in de ban

Programmes

Kids Food Guarantee

A fair living

Monitor protein transition 2023

Benchmark Protein Transition

UK retail food promotions

Independent by design

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