Our mission
Questionmark is a think tank committed to creating a healthier, more sustainable, and fair food system.
Our strategy focuses on leveraging the influence of food retailers, brands, and governments across Europe to drive meaningful change.
We achieve this by stimulating competition and/or collaboration among companies and inspiring governments to regulate where the market needs level playing field.
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Our activities
- conducting and publishing (mostly) unsolicited research & advisory
- stimulating and organising public debate
- organising collaboration among various stakeholders
In all of our work we engage civil society organisations, our Scientific Council, companies and governments.
Our values
- Value-driven
- Scientific
- Independent
- Constructive
Active in
- Europe
- 32 retailers in our scope
- collaborations with 40 civil society organisations
Our team
Director
Research
Collaborations
Research & Technology
Finance & HR
Research
Research
Communications & Partnerships
Communications
Research
Software development
Data collection
Data collection
Our Supervisory Board
Independent consultant, Wetlands International - board member
Boardroom consultancy, strategy & positioning
Public@stake - Founder
Marketing & Communications
Governance & Integrity - sr advisor, BRAC International - Supervisory board
Non-Exec Director and Advisor on Strategy and Transformations
Global director strategy at IDH
Our Scientific Council
Our scientific council advises us on research methodologies to ensure our research adheres to scientific standards
Wageningen University - Marketing & Consumer Behaviour
HAS Green Academy - Nutrition & Health
Vrije Universiteit Amsterdam - Nutrition & Health
Head of Sustainability Group at FiBL Switzerland
Researcher at The Beijer Institute of Ecological Economics at the Royal Swedish Academy of Sciences and the Stockholm Resilience Centre, Stockholm University
Associate Professor of Sustainability Research, University of Basel
Our Retail Council
Our retail council provides us with insights on the functioning of the retail industry
Retail Consultant & Auteur
Strategy, Innovation, Digital innovation
Interimmanager retail, Partner Blijplantje, WfK - Raad van Advies
NHL Stenden - Docent Retailmanagement, Retail coach & trainer
E-business consultant
Our Governance
Our core activity consists of independent projects. These are funded by donations from philanthropic funds and civil society partners. Names of funders can be found with the description of each individual project.
On occasion, when it truly aligns with our mission, we deliver data and research services on commission.
Accountability for our governance and finances can be found in our annual reports.
We have an integrity policy in order to avoid conflicts of interest and adverse incentives.
Annual reports
Our Funders
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