Vacature Senior Corporate and Public Affairs Manager

Senior Advocacy & Communications Manager Nederland - 32-40 uur

Claims about the sustainability of food and drinks. Are they warranted?

The current food system is not future proof. We need to understand how it functions and turn around the negative trends that are pushing the boundaries of health, sustainability, human rights and animal welfare.

Problem analysis

Preventing misleading claims on sustainability

Marketing sustainability

Claims on and about food products are a means to market sustainability. These claims can drive sustainability. Misleading claims, on the other hand, lead to unfair competition and can undermine support for sustainability within business and for regulation. They can create the illusion that all is well and the food system is sustainable.

Within this project, Questionmark seeks to assess the room within legislation to claim sustainability. The Hotline Food Claims was a first step to collect all types of claims on the sustainability of food. Several potentially misleading claims were reported to the Advertising Code Committee (RCC). The goal is not to remove claims on the sustainability of food, but for food producers to make their products more sustainable.

Alcohol promotions in the Supermarket

This research compares the alcohol promotions of the six largest Dutch supermarkets – Albert Heijn, Aldi, Dirk, Jumbo, Lidl en Plus - between 2020 and 2024. Questionmark zooms in on Superlist Health the Netherlands 2024 findings, in collaboration with the AlcoholPreventie voor de Gezonde Generatie (AlcoholPrevention for the Healthy Generation).

Publication

Superlist Umwelt: Fleischportionen im Einzelhandel übergroß

Which premium brands can contribute first to the Dutch Ministry of Agriculture's Action Plan "Growth of organic production and consumption"?

The Dutch Ministry of Agriculture has the ambition to achieve 15% organic farmland in the Netherlands by 2030. Premium brands can play a major role in reaching that goal, but their role is currently still underexposed. The Ministry wants to call on premium brands to source more from Dutch organic agriculture. There are many hundreds of brands available in the Dutch market. A crucial first step, therefore, is to map out which brands are best suited to be approached.

Publication report

UK supermarkets found wanting on sustainability in new Europe-wide ranking

Superlijst Groen: Lidl loopt uit op AH, Plus stijgt, Dirk laatste

Towards climate- and environment-friendly supermarkets across Europe

New climate ranking: Swedish supermarkets lag behind

All news

Vacature Senior Corporate and Public Affairs Manager

Senior Advocacy & Communications Manager Nederland - 32-40 uur

Hotline Food Claims

Problem analysis

Marketing sustainability

Alcohol promotions

Superlist Umwelt: Fleischportionen im Einzelhandel übergroß

Premium brands in the organic market

UK supermarkets found wanting on sustainability in new Europe-wide ranking

Superlijst Groen: Lidl loopt uit op AH, Plus stijgt, Dirk laatste

EU-Supermarkets LIFE

New climate ranking: Swedish supermarkets lag behind

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