Which efforts do Dutch supermarkets make to encourage increase the sales of organic food?

Bio Benchmark

The European Union has set a target to grow organic farmland to 25% in 2030. The Netherlands has set a target at 15%. An important means to reach these targets is to raise the demand from the market. Supermarkets play a crucial role in creating this demand. 

Questionmark's Benchmark Bio 2025 will assess supermarkets' efforts to encourage the growth for demand of organic food. The benchmark is part of the broader research program Superlist Green but the resulting publication has a different form. The benchmark can be regarded as an intermediate assessment on a number of indicator specifically looking at organic farming. The indicators for this benchmark are aligned as much as possible with the more general indicators of Superlist Green. The benchmark does not result in a general ranking of supermarkets. 

Consultation period

Publication methodology

Data collection period

Publication research report

Seminar

A collective movement to encourage more plant-based consumption

Industry agreement protein transition

Questionmark is working with supermarket chains and the sector association CBL to identify the measures supermarkets can take — both individually and collectively — to accelerate the protein transition and meet the established targets (50/50 by 2023 as set by the government, and 60/40 by 2030 as committed to by several supermarket chains).

In addition, Questionmark is partnering with several civil society organisations to collaborate with the agricultural sector, businesses, academia, and government on the development of a Dutch Plant-Based Action Plan. This plan aims to mobilize investment in knowledge, networks, and financial capacity to drive the plant-based transition, inspired by the successful model implemented in Denmark.

Within this process, Questionmark is leading the engagement of supermarket chains and the sector association CBL, with the goal of securing formal endorsement of the plan on behalf of (part of) the supermarket sector.

Which Dutch supermarket makes healthy food the easy choice?

Superlist Health 2022

Superlist Health in the Netherlands compares Dutch supermarkets bi-annualy on their contribution to a healthy food systeme. The seven largest supermarkets (Albert Heijn, Aldi, Dirk, Ekoplaza, Jumbo,  Lidl and Plus) are compared on their policies, assortment, promotions and store design. This is the second edition of Superlist Health in the Netherlands and compares the findings to two years ago.

How do German supermarkets contribute to sustainable food?

How do German supermarkets contribute to sustainable food

Superlist Environment Germany 2025

How do German supermarkets contribute to a sustainable food system?

Superlist Environment is an ongoing benchmarking and advisory project on the environmental sustainability performances of food retailers, conducted in several European countries. Superlist Environment Germany is conducted in partnership with Albert Schweitzer Foundation, Madre Brava, Physician Association for Nutrition and ProVeg, with consulting from Deutsche Umwelthilfe.

Superlist Environment in Germany compares the supermarkets with the largest market share (Aldi Nord, Aldi Süd, Edeka, Kaufland, Lidl and Rewe) on the issues: protein transition, sustainable agriculture and deforestation, and climate plans.

Publication Methodology

Publication report

Symposium

How do Dutch supermarkets encourage a fair food system?

How do Dutch supermarkets support a fair food system?

Superlist Social the Netherlands 2023

Superlist Social 2023 is the first Superlist on human rights. This research compares Dutch supermarkets bi-annualy on their contribution to a fair food system. The seven largest supermarkets (Albert Heijn, Aldi, Dirk, Ekoplaza, Jumbo,  Lidl and Plus) are included in this research.

How do Dutch supermarkets contribute to sustainable food?

Superlist Green the Netherlands 2021

Superlist Green in the Netherlands compares Dutch supermarkets bi-annualy on their contribution to a sustainable food system. The issues researched in this Superlist are agriculture and nature, deforestation, packaging and fishing.

Contributing to more organic agriculture through produce and dairy in the supermarket

Organic dairy and produce in the supermarket

The Dutch government has a target of 15% organic agricultural land by 2030. The current 5% is a long way off. By encouraging supermarket chains and producers to set targets for organic sales overall, and specifically for high-impact subcategories such as dairy and fresh produce (fruit and vegetables), they can give a strong impuls to the organic market.

Questionmark engages in dialogue with supermarkets about concrete steps in their assortments and business operations to achieve these targets, and facilitates collective action within the supermarket sector to help move the industry forward.

How do Dutch and Belgian supermarkets take responsibility for human rights in the supply chain?

Supermarkets fall short on ensuring fair pay for workers and farmers

Superlist Social the Netherlands & Belgium 2026

How do Belgian and Dutch supermarkets take responsibility for human rights in the supply chain?


Superlist Social in the Netherlands and Belgium (2026) compares Dutch and Belgian supermarkets on their contribution to a fair food system. For the first time, Dutch and Belgian supermarkets are combined in one research. The six largest Dutch supermarkets and five largest Belgian supermarkets will be compared on their performances in respecting human rights in their supply chains. The first Superlist Social in the Netherlands was published in 2023, and the first Superlist Social in Belgium was published in 2024.

Seminar supermarkets

Publication Research Methodology

Data collection

Retailer Round Table

Superlist Social Belgium & the Netherlands 2026

Which Belgian supermarkets take responsibility for human rights?

Superlist Social Belgium 2024

Superlist Social Belgium is the first research in a series that will compare Belgium supermarkets bi-annually on their contribution to a fair food system. The five largest Belgian supermarkets will be compared on their performances in respecting human rights in their supply chains.

Publication of research method

Open for retailer feedback on data

Publication of the report

Example meeting

Another meeting without date (not shown because not tentative)

Another meeting

Do Dutch supermarkets make healthy food the easy choice?

Superlist Health the Netherlands 2020

Superlist Health in the Netherlands compares Dutch supermarkets bi-annualy on their contribution to a healthy food system. The seven largest supermarkets: Albert Heijn, Aldi, Dirk, Ekoplaza, Jumbo,  Lidl and Plus are compared on their policies, assortment, promotions and store design.

How do Swedish supermarkets make sustainable food the easy choice?

Superlist Environment Sweden 2022

Superlist Environment Sweden provides insight in the way Swedish supermarkets contribute to the environmental impact of the Swedish food system. The specific focus of this Superlist Environment is the use of price promotions on meat. The supermarkets with the largest market share are researched: Coop, Hemköp, ICA and Willys.

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Benchmark Bio 2025

Sector agreement protein transition

Support our work

Superlist Health The Netherlands 2022

Superlist Environment Germany 2025

Superlist Social The Netherlands 2023

Superlist Green The Netherlands 2021

Organic dairy and produce in the supermarket

Superlist Social Belgium & the Netherlands 2026

Superlist Social Belgium 2024

Superlist Health the Netherlands 2020

Superlist Environment Sweden 2022

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